If you’re running casino affiliate campaigns, you already know how much your results depend on the software behind your operation. Good tracking is the difference between profitable optimization and flying blind.
The right platform helps you understand which markets are converting, which creatives are working, where traffic drops, and how real your numbers actually are. At All In Affiliates, we see affiliates using dozens of platforms every day. We also see what works and what consistently causes problems.
We prioritize setting up new casino brands based on the affiliate tracking platform they operate on. Below is a breakdown of the best marketing software for casino affiliates, based on real performance, long-term usability, and feedback from experienced media buyers.
1. Affilka (SOFTSWISS)
Affilka stands out primarily because of its modern, lightweight design that makes affiliate operations feel smooth. The interface is clean, navigation is intuitive, and reports load quickly.
It also integrates naturally with SOFTSWISS-powered casinos, making it a common choice for crypto-affiliate operations. Affilka offers strong player-activity insights, detailed funnels, and event-based reporting that help affiliates understand exactly where users drop off.
It doesn’t overwhelm you with complicated menus or dozens of filters you never touch. Instead, it provides just enough depth to optimize confidently while keeping everything accessible.
What we like about Affilka:
One of the cleanest interfaces in the industry
Transparent commission and affiliate deal breakdown under ‘My Campaigns’
Ability to place your own postbacks on a variety of events and trigger points
Offers clear, easy-to-access of billing history, payment records, and balance transactions.
What we don’t like about Affilka:
You can’t analyze reports that include Partner Income or Reward data for date ranges that exceed three months.
Affilka consistently earns a place among the best marketing software for us because it removes friction and keeps optimization simple.
2. ReferOn
ReferOn is one of the newer but fastest-growing platforms in the iGaming space. One of its best features is its transparency. Reporting is clear, events fire cleanly, and you can see performance data without digging through multiple menus.
The interface is fresh and modern, appealing to affiliates who want something less cluttered than traditional systems. One of ReferOn’s strengths is how well it visualizes performance. Funnels, conversions, and data are displayed straightforwardly, making it easier to adjust ad campaigns quickly.
What we like about ReferOn:
Real-time updates make optimization faster
Dashboard layout is simple and intuitive
Event-based reporting is reliable
Ability to create preset reports for quick insights
What we don’t like about ReferOn:
While FTD postbacks do fire in real-time, Qualified Deposit postbacks do not fire in real time.
There’s no self-serve option for adding postbacks or reviewing their implementation
ReferOn is a strong choice when considering new partners, but there are a few limitations to be aware of.
3. Cellxpert
Cellxpert is widely considered one of the best marketing software solutions for casino affiliates because it delivers clean tracking, fast reporting, and an easy-to-use dashboard that’s scalable.
Affiliates appreciate how predictable it is—events fire properly, postbacks rarely break, and reporting updates quickly enough to make day-to-day optimization simple. Also, what makes Cellxpert reliable is its balance between simplicity and depth.
Beginners can understand the analytics within minutes, while experienced affiliates can access granular data like cohort performance, device-level conversions, and detailed First-Time Deposit (FTD) patterns. It also handles multi-market campaigns smoothly, which is valuable for affiliates working across regulated and unregulated markets.
What we like about Cellxpert:
Data updates quickly without lag
Postbacks and API integrations are stable and can be adjusted manually when needed
The interface is clean and not overwhelming
Reports export cleanly for manual optimization
What we don’t like about Cellxpert:
You often need to combine multiple reports to get all the data you need
It’s not possible to get deposit data and revshare data in the same API pull
For affiliates who want reliable tracking without unnecessary complexity, Cellxpert is a trusted choice.
4. MyAffiliates
MyAffiliates is built for affiliates who work with multiple brands and need a platform that keeps everything in one place. It’s one of the best marketing software for casino affiliates for long-term operations because of its deep customization options.
The reporting is extensive, segmentation tools are strong, and the dashboard offers more clarity on player behaviour than most platforms on the market. This platform is known for handling RevShare campaigns particularly well.
Affiliates who rely heavily on lifetime value tracking will like MyAffiliates because it stores long-term player data more transparently. It’s less flashy than newer platforms, but it’s stable— and stability is often what keeps serious affiliates loyal to a casino affiliate platform.
What we like about MyAffiliates:
Highly customizable dashboards and segmentation
Strong reporting on retention and activity
Supports large volumes of traffic without slowing down
Ease of API access and integration
What we don’t like about MyAffiliates:
The detailed separation of brands and affiliate deals makes it difficult to look at the account on a marco level
Real-time reporting isn’t exactly real-time. Data in the system often only updates once per day or once per hour at best
If you're building a portfolio rather than testing one-off campaigns, MyAffiliates gives you structure and data reliability.
5. MAP
MAP isn’t as flashy as some competitors, but it’s respected among experienced affiliates. It’s often recommended privately within the industry for its consistent handling of tracking across all devices and traffic types.
For many high-volume affiliates, MAP is considered part of the best marketing software for casino affiliates because it uniquely balances simplicity, accuracy, and automation.
MAP offers clean attribution for registrations, FTDs, and retention metrics. Affiliates also point out that MAP is one of the few platforms where API integrations rarely break unexpectedly—a major advantage if you're running campaigns that rely on tight attribution.
What we like about MAP:
Device-stable tracking (web, mobile, tablet)
Clean and easy-to-review reporting dashboards
Solid automation tools for repetitive tasks
Clear visualization of campaign Return on Investment (ROI)
What we don’t like about MAP:
Inability to set up your own postbacks
Needing to run several different reports to see various layers of data
MAP is a solid platform, there just aren’t as many brands using it.
Final Thoughts: Evaluating Casino Marketing Platforms to Help Affiliates Choose the Best Brands to Promote
Choosing the best marketing software for casino affiliates comes down to a few essentials. First, check the tracking quality. You need real-time data for clicks, registrations, and FTDs — no delays, no gaps, no guesswork.
Accurate postback tracking and API integrations are signs that the platform can scale with you. Next, look at commission flexibility. If a platform limits how you structure deals, it will limit your growth.
Security and uptime matter just as much. A reliable platform should include fraud prevention, stable servers, and compliance features that keep your data and earnings protected.
Finally, consider the support behind the tool. Fast responses, clear documentation, and industry-experienced account managers can be the difference between solving an issue in minutes or losing an entire day of traffic.
Ready to take your affiliate strategy further? Learn how All In Affiliates empowers casino affiliates to scale with confidence.