The world of iGaming affiliate marketing is full of specialized terms, acronyms, and industry jargon. Whether you’re new to casino promotions or an experienced affiliate looking to refine your campaigns, our casino affiliate glossary will come in handy to learn about words that are essential to your success.
As a leading affiliate network in the iGaming market, All In Affiliates is here to provide you with a handy guide for casino affiliate terms and definitions. We’ve categorized the terminology and compiled a comprehensive glossary of 50 essential iGaming and casino affiliate terms. Use this guide as a reference to sharpen your strategy and communicate effectively.
Affiliate Marketing Basics
Affiliate marketing is the foundation of every iGaming affiliate’s success. We’re starting off our casino affiliate dictionary with key basics. Understanding the basic terms in this category is critical for measuring campaign performance, choosing the right payout models, and optimizing earnings. These are the words you’ll encounter daily in dashboards, affiliate agreements, and network conversations.
CPA (Cost Per Acquisition)
This payment model is where affiliates earn a fixed amount for a specific action, such as a registration, deposit, or lead.
CPC (Cost Per Click)
With this, an affiliate earns revenue each time a user clicks their promotional link or ad.
CPL (Cost Per Lead)
This is payment for qualified leads, often used when a registration or sign-up is required.
CPM (Cost Per Mille / Thousand Impressions)
CPM refers to revenue that is based on every 1,000 ad impressions, rather than clicks or conversions.
RevShare (Revenue Share)
The affiliate earns a percentage of the player’s net revenue over time.
Hybrid Model
A hybrid model combines CPA and RevShare for a flexible earning structure.
SubID
Unique tracking parameter used to monitor campaigns, traffic sources, or creatives.
Affiliate Link
Special URL that tracks user activity and attributes conversions to the affiliate.
Conversion Rate (CR)
The percentage of users who complete a desired action, such as registering or depositing.
EPC (Earnings Per Click)
Average revenue generated per click, helping affiliates measure campaign performance.
Traffic and Campaign Terms
Now that you’re aware of the casino affiliate basics, it’s important to understand marketing campaign terminology. Driving traffic is the lifeblood of any casino affiliate business. These terms cover the channels, strategies, and metrics used to attract and convert players. From Native advertising to SEO, PPC, email, and social media, this category explains the tools and methods you’ll use to generate results.
Native Ads
These ads are designed to match the look and feel of the content on a website, increasing engagement.
PPC (Pay-Per-Click)
PPC is a paid advertising model where affiliates pay each time someone clicks their ad.
SEO (Search Engine Optimization)
Search engine optimization refers to the process of optimizing content to rank higher in search engine results and attract organic traffic.
Email Marketing
Sending targeted emails to subscribers to promote casino offers, bonuses, or content.
SMS Marketing
Sending promotional text messages to users to drive deposits, registrations, or engagement.
Social Media Marketing
Using platforms like Meta, TikTok, or Telegram to promote casino offers and engage users.
Click-Through Rate (CTR)
Percentage of users who click an ad or link compared to total impressions.
Landing Page
Webpage created specifically to convert visitors into leads or players.
Pre-Landing Page / Bridge Page
An intermediate page used to warm users up before directing them to the main offer.
Retargeting
An advertising strategy that targets users who have previously interacted with a website or offer.
Platforms and Technology
Our casino affiliate glossary wouldn’t be complete without discussing technology within the iGaming sector. iGaming affiliates rely heavily on technology to track campaigns, monitor performance, and optimize conversions. This category covers the platforms, software, and technical terms that make your marketing measurable and scalable.
Tracking Platform
Software that monitors clicks, conversions, revenue, and other performance metrics for campaigns.
Postback URL
Link used to send conversion data from the advertiser back to the affiliate network.
Pixel / Tracking Pixel
A small code snippet embedded in web pages to track user actions and campaign performance.
CRM (Customer Relationship Management)
System to manage player relationships, retention, and communication.
Affiliate Dashboard
An interface where affiliates can view performance, earnings, and campaign analytics.
API (Application Programming Interface)
A tool that enables automated data sharing between systems or platforms.
Geo-Targeting
Delivering campaigns or offers to users based on geographic location.
Device Targeting
Serving campaigns based on the user’s device type, such as desktop, tablet, or mobile.
A/B Testing
Comparing two or more variations of a page, ad, or email to determine the best performer.
Fraud Detection and Traffic Quality
Systems and methods to prevent invalid clicks, bots, or low-quality traffic from affecting campaigns.
Casino and Gambling Terms
Every iGaming affiliate needs to understand the terminology used in online casinos and gambling. This category covers the games, bonuses, and mechanics that your audience interacts with every day. Knowing these terms from our casino affiliate glossary helps you create content that resonates with players and promotes offers accurately.
RTP (Return to Player)
Percentage of wagers returned to players over time; a key measure of game fairness.
RNG (Random Number Generator)
Technology that ensures casino games produce fair and random outcomes.
Volatility / Variance
Measures game risk; high volatility games pay larger prizes less often, while low volatility games pay smaller prizes more frequently.
Free Spins
Promotional spins offered to players, often as part of bonuses or marketing campaigns.
Bonus Terms / Wagering Requirements
Conditions a player must meet before withdrawing bonus funds.
Jackpot
Large, often progressive prizes that are awarded in certain casino games.
High Roller
A player who consistently wagers large sums of money.
Deposit Bonus
Bonus awarded after a player makes a deposit, typically matching a percentage of the deposit.
No Deposit Bonus
This bonus is given to players without requiring a deposit, often used to attract new users.
Game Types
Categories of casino games, including slots, roulette, blackjack, poker, and baccarat.
Regulatory Compliance Terms
Compliance is critical in iGaming. Terms in this category for our casino affiliate glossary will describe the legal, regulatory, and responsible gambling requirements that affiliates must navigate. Understanding these terms helps you operate safely, avoid fines, and maintain long-term partnerships with operators and networks. You’ll encounter these terms when reviewing affiliate agreements, researching regulated markets, or working with account managers to ensure campaigns meet legal standards.
KYC (Know Your Customer)
Verification process to confirm a user’s identity before allowing deposits or withdrawals.
AML (Anti-Money Laundering)
Policies and procedures to prevent illegal financial activity through gambling platforms.
GDPR / Data Privacy
European regulations protecting user data and governing how it is collected and stored.
Geo-Blocking
Restricting access to casino offers or platforms based on a user’s location.
Gambling License
A license signifies official authorization that allows a casino to operate legally in a specific jurisdiction.
Responsible Gambling
Measures and tools to promote safe, controlled play and prevent problem gambling. Responsible gambling can include self-exclusion tools and time limit features.
Terms and Conditions
These are the rules governing player behavior, bonuses, and promotions on a casino platform.
Self-Exclusion
Option for players to voluntarily block themselves from gambling sites or offers.
Regulated Market
Jurisdiction with established legal frameworks for online gambling.
Compliance Monitoring
Systems and checks, ensuring affiliate campaigns adhere to legal and regulatory requirements.
Join Our iGaming Affiliate Network: All In Affiliates
Mastering the terminology in iGaming and casino affiliate marketing is essential for running effective campaigns, optimizing traffic, and maximizing earnings. From understanding payout models and traffic sources to navigating compliance and casino mechanics, the 50 terms found in our casino affiliate glossary provide a foundation for success in the affiliate space.
At All In Affiliates, we empower affiliates with everything they need to put this knowledge into action. Our network offers top-performing casino brands, custom creatives, a proprietary tracking platform, and 24/7 account support, all designed to help you scale campaigns efficiently and reliably. Join All In Affiliates today and start leveraging your knowledge to access premium offers, optimize campaigns, and increase your revenue with confidence.